We think we've got pretty special jobs designing play products for kids that inspire and delight imaginations, and the cherry on the cake is getting to set up play environments for the littlest product testers there were.
We're always on the hunt for businesses that specialise in play and magic that help us bring our products to life. When we came across Little Potion & Co we knew we'd found kindred spirits, so we invited them to a play date.
Who are Little Potion & Co?
Hailing from Melbourne, sister's, Alicia and Jacinta are the force behind the popular kids sensory play brand. In their Melbourne workshop they're mixing up the most glorious and sustainable potion making play kits and a whole range of stunning accessories to support sensory play for families and educators.
How did Little Potion Co come to be?
In 2018, Jacinta, unable to find any local potion kits for her science loving son, William, took matters into her own hands making her own. William's excitement at sparked a business idea and when her sister Alicia witnessed the play and joy they formed a successful team. Together, they crafted magical potion kits that exceeded their expectations and they now sell them worldwide!
A little about Potion Play.
Magic extends beyond the realms of fairytales and Harry Potter; it can be discovered in the ordinary moments of everyday life. One such enchantment lies in the realm of potion play, where children wield their imagination to transform ordinary objects into something extraordinary. A mere bowl of water takes on magical qualities, capable of granting the power of flight or invisibility. Engaging in this imaginative play allows children to tap into their creativity and perceive the world through a renewed lens.
How Does Potion Play Support Kids Development?
Sensory Play develops more than just the senses...
It is a fantastic method for kids to learn about the world around them in a playful and secure setting, acting out real-life scenarios or trying out make-believe. It encourages imagination and creativity, as well as the development of hand-eye coordination and gross motor abilities, such as mixing, scooping, pouring, and grinding.
Decide to set up a potion-making station in the backyard the next time you want to encourage your child's imagination. They will undoubtedly have a great time, and you never know what they will come up with.
SHOP CASTLE & CUBBY SENSORY PLAY TABLES